So, here’s a riddle.

How can a text message you received be both completely unsurprising and a happy surprise at the same time?

Answer: it was sent by Kathy Wilbur.

We all know how powerful – and sometimes annoying – digital ads can be. However, it’s only one tool in our arsenal - and can only do so much. To truly make a lasting impact, a holistic approach that encompasses a full creative and marketing plan is essential.

A century from now, we Americans are going to use language that is exponentially different than we do today. The influences of technology, social change, and an overall fear of being wrong about something are not to be underestimated in its ability to impact the way we communicate.

As we celebrate the holiday season, I feel a little like Uncle Scrooge writing this blog… but I must air my grievances before Festivus. What is the deal with social media and the way people treat each other on it these days?

I’m not by nature a very outgoing person. Let me show you.

If you’ve missed the viral TikTok trend (or you’re a Millennial like me and saw it on Instagram two weeks later), women are asking the men in their life “How often do you think about the Roman empire?”

Were you at the Republican Leadership Conference on Mackinac Island? Neither was anyone else.

Now that we are solidly into fall, I figured this would be a good time to see how everyone’s doing on their reading goals for 2023. With only three months left in the year, it’s crunch time to get those pages in. How’s yours coming along?

If you’re like me then your immediate reaction to learning about the launch of a new social media app is probably something between dread and general frustration. Don’t we already have enough of these things?

Father’s Day just happened. It was my 16th as a dad; my 48th as a son. And this year brought a new twist.

Redesigning a kitchen is a lot like building a new website. Both can be frustrating, time consuming, and so worth it when the design you imagined comes to life.

If you’re anything like me, you always have a list of things to get done. Making a to-do-list is the only way I keep my busy life organized and how I remember what needs to be done.

Yup, I said it. And I could have taken the easy way out and had our soon-to-be robot overlords write this whole thing, but I’m not going to do that for one very simple yet important reason: I’m just better, and I don’t see that changing.

Who the heck are the Digital Divas? Well, it’s a long story. It all began more than six months ago when Matt came to me and Nikki and asked us to create an e-newsletter with tips, tricks and all the latest trends in digital marketing.

If you know me, you know I’m an anglophile. From my love for British literature to my devotion to our recently departed queen (may she rest in peace), I am here for all of it.

There was a time in my life that I would never miss an Indiana University men’s basketball game. I’ve been a true fan of two sports teams: the Chicago Cubs and the Indiana Hoosiers.

As Dickens once wrote, “The holidays are a time for revenge.” So, in the spirit of old, dead Marley, I present the 2022 Resch Strategies Christmas card.

Have you heard of The Way Back Machine? It’s a website that holds a virtual catalog of other websites long gone and much changed, dating back to the 90s. It’s fun to check out popular sites and see how far we’ve come with web design.

Whether it’s client relationships or working with the press, to get results, there’s nothing more important than connection. Picking up the phone means connection.

I’m not sure if you’ve noticed, but it seems there are a lot of angry people out there in the world. It’s political campaign season. That’s gotta play a role, I get that. But markets are down, prices are up, tensions are high, emotions are low, it’s allergy season, Twitter is alive and well, the Queen is not. People have reasons to be ticked!